Whether it’s you, or your product, “you.” or “it,” must be “A Brand.”
When creating your BRAND, you MUST think of a FORWARD MOVEMENT. The “NOW” Factor only lasts a moment. EVOLUTION in business happens quicker than ever before.
You don’t want to be the one kicking and screaming because you can’t let go of your current mindset. If you do, you, and your brand will suffer, and possibly fail. Remember, to succeed, one must never become complacent thinking “business as usual” is ok. Although it may be great for the moment, you need to be ready for what the future may bring, and be ready to embrace it, or at least give it a shot.
I made a big mistake when I started blogging. I branded myself as a Tech Mom Blogger. Trending Mom, really started as TechTrendingMom.Com. Shortly after, I changed my name to TrendingMom.Com. Another mistake. What I was trying to do was create a name that would be a “sure thing” for SEO. What I didn’t do, was create a name that represented the depth of my website. I pigeonholed myself in two ways:
- I was immediately thought of as a Tech Blogger
- I was immediately thought of as a Mom Blogger
There is nothing wrong with either, but I was not “just a mom blogger,” or “just a tech blogger.” Fortunately, I got lucky with branding myself incorrectly. Within 4 months of starting my blog, I was nominated as one of the Top 25 Tech Mom Bloggers worldwide and won.
The bad part. I still hadn’t really built my brand, nor was I staying true to the brand I created. Being nominated and winning a Tech Mom Blogger award (along with bloggers who had written best-selling books, were on tv, and more), shows just how powerful branding yourself can be.
Trending Mom has been around for 2 years now. Since then, I have had to live up to the brand I created but I have evolved considerably. What I did not have starting out was an actual plan. I’m not even referring to a business plan, but a well thought out plan about what I wanted my website to be about immediately, and things I considered for the future of my site. Had I done that, my website may have been named, thus branded, differently. Trending Mom is my primary website name. I use my “real” name for my consulting and photography business, thus creating shivanicotter.com (which also directs to Trending Mom), in turn, my new banner, which not only has both Trending Mom and Shivani Cotter as it’s headline, it now clearly states what my website is about. Let me know if you like it in the comment section below. I’d love to hear your thoughts!