SEO And Internet Marketing Strategies – Part 1

SEO, also known as Search Engine Optimization, is yet, another tool used as an Internet Marketing Strategy.  Search engine optimization should be incorporated and utilized by web designers to make websites and their designs search friendly.  The goal is to optimize the websites exposure on the Internet.

So, how do you optimize your website and make it Internet search friendly… Well, there are a number of ways. When determining which tools would benefit your website the most, think of the difference between search engines and how they work.  Essentially, search engines have different target audiences.  Through this, you can utilize specific keywords in your posts and through formatting titles, increasing back links, specific menu options, shopping carts and more to increase exposure to various search engines, thus a higher likelihood of getting noticed by the target audience of your choice. 

Overall, the success of your website depends on a few things.  First and foremost, content.  Regardless of how great your site looks, without good content, rarely will the website survive.  There are plenty of great looking websites with nothing to offer their readers.  Some popular websites are simply black and white with no frills.   Second to content, gaining readership.  If you do not use SEO tools or enhance your website for proper SEO, you will not have an easy time gaining readership.  Highly ranked sites are generally optimized for search engines. 

3 tips to help you with Search Engine Optimization… 

1. Write for your readers, not just for SEO.  Cloaking, or deception (as I like to call it), is not highly looked upon. Cloaking will not get you recurring traffic.   
2. Keywords – Make sure you have rich keywords in place.  The keywords should be in your title as well as content.  Your title should clearly define what the content is about.  The content should be readable as well as include keywords.  A mistake some make is overdoing it with content rich keywords.  You do not have to go overboard.  A well formatted article goes  a lot further than adding the same keyword in every sentence.  The URL should also contain the proper terms/keywords.
3. Finding your readers… If you really want to utilize the best search engine terms for your website, get back to basics.  Think of yourself as an Internet surfer.  Now, consider the article you are writing.  If you were surfing the Internet, and looking for information related to your article, what terms would you enter in the search field of your browser???  Just like that… you now know what your readers might enter, therefore giving you a better idea of which key words would best be suited for your post.

Stay tuned for part two of SEO And Internet Marketing Strategies… until then, happy optimizing!

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Terms For Above Post Broken Down… The Laymans (Trending Mom) Way…

• Laymans Terms – Technical terms broken down in an easy to understand manner.
• Keywords In URL - Meaning that the website address for a specific post contains the keyword associated with the post.  For example, if you choose to make the title of your post SEO And Internet Marketing Strategies… the URL/Permalink generated by my theme for that specific post is http://www.trendingmom.com/seo-and-intern… You get the gist.
• Back Links – This is a link that points to another website from your website or vice versa, from your website to another.  Back links are important for Search Engine Optimization because the number of back links you have, and the quality of the back links (meaning that they point to or from a highly ranked website), may increase your website rankings as well.
• Cloaking - Utilizing specific keywords in the title (and/or body) of your post), in order to appeal to search engines.  With cloaking, the title (or keywords in the post), are generally not related.  Again… deception… Basically, it is formatting a title like mine, SEO and Internet Marketing Strategies – Part 1, but writing about something completely different while incorporating the words SEO, Internet, Marketing, etc…